WEST African delicacy chin-chin is to appear on the shelves of 434 Asda stores across the UK this year as an innovative Nigerian company Love Chin Chin has entered into an agreement with the retail giant to supply it with the snack.
Made of cassava flour and highly popular among Africans, chin-chin is a biscuit-like snack with the same crunch and generally serving the same purpose. As part of a bid to introduce the snack to a wider audience and get it adopted as a mainstream delicacy, Love Chin Chin has decided to market it aggressively in the UK.
Love Chin Chin founder and managing director Bolu Akindoyin, said: “Here we use a unique traditional family recipe inspired by my mother’s cooking to create our chin-chin, which is a super satisfying snack that was such a childhood favourite of mine. I am thrilled that, with these exciting new listings in Asda stores, we can further spread the word and get so many more people to enjoy this sensational snack food.
"Love Chin Chin Vanilla and Love Chin Chin Cinnamon are a key part of an Asda initiative to promote an increased awareness of interesting and different world foods, in particular those from Africa, as that continent slowly reveals its rich and tasty food heritage and culture. For all marketing enquiries please contact as at either This email address is being protected from spambots. You need JavaScript enabled to view it.">This email address is being protected from spambots. You need JavaScript enabled to view it. , www.facebook.com/lovechinchin, via Twitter at @LoveChinChinUK, on Instagram at @lovechinchin_uk or by visiting our website. www.lovechinchin.com."
He added that chin-chin is delicious at any time of the day including in the morning with tea and coffee, in packed lunches, during early evening, or the perfect antidote to the 4pm slump. According to Mr Akindoyin, chin-chin great to share with friends and family or as an individual treat.
Vanilla and cinnamon flavours are made with only natural ingredients and flavourings and are available in eye-catching ethnically inspired branded 70g packs retailing at just £1 in Asda. They will be available in both impulse and traditional world food aisles depending on store.
Mr Akindoyin added that Love Chin Chin specialises in reinventing West African foods for the world market. He pointed out that his company is planning to support the launch with fun in store samplings and heavy promotion on social media.
