US President Donald Trump talks to reporters prior to boarding Marine One as he departs the White House in Washington, DC on December 8, 2018. – US President Donald Trump on Saturday announced his chief of staff John Kelly would be leaving the administration at the end of the year — the latest in a series of moves by the Republican leader to change his inner circle of aides. (Photo by Alex Edelman / AFP)
Google’s chief executive Sundar Pichai Tuesday explained why the pictures of United State president, Donald Trump, pop up on Google Images when people search the term “idiot”.
Pichai explained this while fielding questions in a session with the country’s House Judiciary Committee.
“How would that happen? How does search work so that that would occur?” Democratic Congresswoman Zoe Lofgren asked Pichai.
Pichai responded by explaining that Google has a search algorithm that collates data from billions of web pages.
“And based on that, at any given time, we try to rank and find the best search results for that query. And then we evaluate them with external raters, and they evaluate it to objective guidelines. And that’s how we make sure the process is working.”
But what’s really going on here?
While Google makes no bones about the fact that its search function isn’t always fair or completely accurate, it shows how the company’s algorithms can be manipulated — just ask US politician Rick Santorum who had his name co-opted by an online campaign to mean a type of discharge created during anal sex following anti-gay comments he made.
After Green Day song American Idiot was used by protesters in the UK during a visit by Donald Trump, internet activists worked to entrench the connection between the pejorative and images of the leader.
That mainly involved doing things like upvoting a post on Reddit with the word “idiot” and a picture of the US President — a type of campaign commonly known as Google Bombing.
Earlier in the year, media outlets started reporting on the uncanny search results, so now you mostly get pictures related to news articles (which rank well) explaining why Mr Trump turns up when you look for pictures of an idiot.
